Web effectiveness optimization (WPO) refers to the practices and techniques accustomed to improve a website’s velocity, responsiveness, or total user experience. It’s becoming more and more important, simply because users have found expect an easy and efficient experience via the internet. Research shows that slow websites lose users and reduce sales. This can contain a significant impact on an enterprise or organization’s bottom line.
Various studies demonstrate that a few milliseconds of improvement in loading time can have a big impact on web site traffic, progression, and revenue. This is especially true with regards to eCommerce sites and other business models based on getting people to interact with the brand and/or acquire something.
WPO can be done over a site-wide basis or within a specific project just like a redesign, www.deltavconf.com/talks new cellular app, etc . It can also be focused entirely on specific web page types, just like blogs or landing web pages. In general, the goal should be to make the whole user experience faster and smoother by using tools, advanced methods, testing, and best practices.