The history of this LEGO business begins in 1932 when ever Ole Kirk Christiansen, a Danish father, decided to start a business offering his wood toys door to door in his town of Billund, Denmark. He referred to as his new company “Lego” — a combination of two Danish key phrases, “leg godt, ” which suitable “play very well. ”
In 1958, the company’s founder, Godtfred Kristiansen, copyrighted a system designed for coupling the plastic stones that would down the road become known as https://lego-x.com/2020/01/16/lego-company-history-production-features LEGO “Automatic Binding Bricks. ” The invention allowed LEGO to produce more diverse and intricate toys.
Following that, LEGO broadened its offerings and began to appeal to both children. It released a line of “Minifigures” in the mid-1970s that enclosed human characters with posable arms, and also marketed jewelry sets with respect to young girls.
An additional expansion in 1979 saw the creation of LEGO Space sets, producing astronaut minifigures, rockets and spaceships, among other popular themes. In 1999, the LEGO Group entered the Star Wars market, launching models featuring the X-wing mma fighter and LINK Fighter.
While the company grew, it necessary to increase their ability to introduce new products quickly and effectively. To this end, it appointed management advisor Jorgen Vig Knudstorp.
This individual helped the company cut down on products on hand and reduce production time. This individual encouraged the organization to build relations with important toy firms, including Focus on, Wal-Mart and Toys ‘R’ Us.
He also unveiled LEGO Suggestions, an online community where supporters could upload plans for new Lego sets they will wanted to see produced. This allowed LEGO to test the benefit of new strategies and gain feedback prior to committing to these people.